Tuesday, October 6, 2009

Typography



In this image, words are making up the picture of a hand signal typical associated with "rock on" or "rock 'n roll". Not only are they creating a world renowned hand gesture, it is the words themselves that make this image unique. I feel that this typography is very effective for the message the artist is trying to send. The image contains sayings typically associated with rock music such as "rock on", "rocker", and "stick it to the man". The hand symbol also contains other sayings such as "heavy metal", "attitude', and "classic rock". The words that make up this imagery are all sayings that are associated with "rock 'n roll". This typography is definitely supporting the central message and the theme of the overall design. I'm not one hundred percent positive of the font used, but it looks pretty similar to Rockwell bold or a similar script.



The above advertisement for Special K demonstrates a great deal of typography. It incorporates a variety of fonts as well as images to go along with the words to give the viewer a visual idea of their message. I think they did a good job of getting their message across to the consumers. They creatively incorporated their product into an interesting image for the viewer. This advertisement promotes Special K and appeals to the reader by saying it will help one "manage your weight". It's a clever way to entice a consumer into buying their product. For this reason, I feel the typography was very effective for this advertisement. It grabs the reader's attention because of how unique of an advertisement it is. There are a variety of fonts included as well as various bold, italic, and regular texts.



I really liked the idea of the above image. It's title is "death by typography" which was a pretty clever idea. I think it promotes the idea that words can hurt much more than physical pain. Although there are not legible words that form the imagery of the gun, it is still a very effective use of typography. The viewer can still clearly see the various letters that make up the gun. I like the fact that you can still distinctly see the letters such as the 'r' that makes up the trigger or the 's' that is found at the butt of the gun. The artist included the word 'bang' coming out of gun which further promotes the idea of "words can kill". If this was the message the author was trying to send, I think they promote it quite well. I think they used the font "courier" in a bold type or something very similar to that style of script.

Sources:
http://fc05.deviantart.com/fs13/f/2007/018/6/7/Death_by_Typography

http://www.pics24h.com/img/artwork/minimalist-typography

GLOW magazine; September issue

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